Archive for the ‘Uncategorized’ category

Using SEO To Inform Your Website Content Strategy

September 7th, 2021

Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part!

The trouble is how your website looks is only half the battle. And to be honest, it’s not even the most important half. Looking nice is great, but performing well should be your ultimate goal for your website.

To perform well, you need a website content strategy that will actually reach, connect with and convert potential customers.

To do this, you need to use good search engine optimization, or SEO, which is the process of attracting organic, free traffic from search engines like Google. Ultimately, you can have the most beautiful website in the world, but if search engines can’t find you, potential customers never will.

Get SEO right, and you’ll have a steady stream of high-quality traffic to your website. Get it wrong, and people won’t even know you exist.

It’s almost impossible to overstate the importance of good SEO. Thankfully, even though it may sound complicated, you can actually use SEO as a guide to help create a website content strategy that will make your website better and lead to more business.

In the following article, we’ll explore how you can leverage the power of SEO to build a website for your target market. Let’s jump in.

SEO & Your Website Content Strategy
Small business owners tend to wear a lot of hats. They have big dreams and lots of goals. While that may be great for their business, it can make it difficult for them to narrow down their unique selling position.

So many of the small business owners I work with struggle with encapsulating their business in a few simple key phrases. But Internet users are a flighty bunch. You need to grab their attention in 3 seconds of landing on your website (literally), or you risk them bouncing off your page, never to be seen again.

Any good website content strategy, then, will rely on short, pithy headlines, especially on the homepage.

How does SEO help you write the best possible headlines? It’s easy! Well – sort of. It’s easy if you understand how to do keyword research.

To do good keyword research, you first need to take stock of your own website, using Google Analytics. What keywords are bringing people to your site? Which pages on your website lead to conversions? Where are people coming from?

Next, take a look at your competition to get a picture of the competitive keyword landscape. Who shows up in Google when you do a search for your services or products?

After you understand this information, you make a list of long-tail keywords. Think phrases instead of one-word searches. Unless you’ve got an outsized budget (and even then), you’re probably not going to rank well for something as generic as ‘dogs,’ for example. But maybe you have a shot at ‘are dogs ticklish on their paws.’ You get the idea.